A world of learning and fun, made just for kids We created YouTube Kids to make it safer and simpler for kids to explore the world through online video — from their favorite shows and music to learning how to build a model volcano or make slime ;- , and everything in between. A safer online experience for kids We use a mix of filters, user feedback and human reviewers to keep the videos in YouTube Kids family friendly. Simply enable this option when creating a new profile or update an already existing one. We work hard to make videos in the app family friendly, but no system is perfect. These videos may contain some explicit language and imagery, violence and suggestive content.
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While it attracts an even split of women and men, YouTube is still fairly male dominated. Men spend 44 percent more time on the site per month, and of 51 categories of YouTube content measured by OpenSlate, men make up the majority of viewers in 90 percent of them. Women are into makeup and skin care; men are into sports and gaming. What bridges the gender divide: dogs — well, and East Asian music.
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Sophie Bishop does not work for, consult, own shares in or receive funding from any company or organisation that would benefit from this article, and has disclosed no relevant affiliations beyond their academic appointment. Republish our articles for free, online or in print, under Creative Commons licence. Following several high profile scandals , YouTube is tightening the rules around its partner programme — raising the requirements vloggers have to meet to be able to monetise their videos. This means that for creators to make money from YouTube — and have ads attached to videos — they must have clocked up over 4, hours of watch time on their channel within the past 12 months. Channels must also have at least 1, subscribers.